L'histoire des marques du Groupe Marcelle Inc.

Watier

A pioneering business woman, Lise Watier was one of the first women to establish herself in the Canadian cosmetics industry. Since its inception in 1972, Lise Watier Cosmetics has continuously evolved while still holding true to its core values of quality, innovation and diversity. Lise Watier Cosmetics specializes in the production and distribution of prestige makeup, skin care and fragrance products.

Marcelle

A pioneering force of Quebec Inc., Lise Watier was one of the first women to establish herself in the Canadian cosmetics industry, at a time when it had become dominated by large multinationals. Beginning her pivotal career as a television host, where she gained prominence addressing under-represented women’s issues, Lise Watier soon became inspired to help her audience discover its true beauty.

Annabelle

Annabelle Cosmetics was created in 1967. It was one of the most dazzlingly colorful summers in history, with all eyes on the cosmopolitan city of Montreal as it hosted the 1967 International and Universal Exposition. As a child of that era, the Annabelle brand captured both its vibrant color and its message of empowerment with the notion of Color Power. Annabelle built a reputation for its extraordinary variety of bold shades and nuanced hues, created to inspire women to freely experiment and express their own powerful and colorful sense of personal style.

CW Beggs & Sons

CW Beggs and Sons is the first and only men's skin care line that is hypoallergenic, perfume free, paraben free, gluten free, oil free and alcohol free. Chicago, 1874 is where C.W. Beggs, Sons & Co. first created the Marcelle line of toiletries. Our men's skin care brand is named in honor of Charles Waugh Beggs, the founder of our brand. Today, it's an emblem of the spirit of a time and place full of wild optimism and limitless possibility. It's an invitation to men around the world to connect with the gentlemanlike values of C.W. Beggs and to celebrate the indomitable spirit of Chicago.